iProspect and Adidas
Internet media advertisement has changed. More people use smartphones than personal computers. It is a struggle for any company to get the attention of consumers. Companies need to find unique solutions. Companies also need to rethink their metrics to capitalize on hidden opportunities. A new type of advertisement firm is needed. One that specializes in e-commerce and social media. iProspect is this kind of advertisement firm.
iProspect is a global-wide digital-first end-to-end advertisement agency. iProspect focuses on SEO optimization, paid search engine ads, and mobile marketing. Companies submit their big data to iProspect. iProspect estimates the potential Return on Investment. Then iProspect implements their social media and internet campaign to drive sales. iProspect has a wide range of clients. Some of their clientele includes GM, Hilton Hotels, Neiman Marcus, and T-Mobile. The company has a history of revenue improvement.
Adidas hired iProspect to measure their data. The data determine how much search traffic resulted in a visit to a brick-and-mortar store. Adidas wanted to know how much revenue was gained from search clicks. iProspect estimated that 1 in 5 clicks resulted in a visit to a store. Out of that, only 13% of the physical traffic resulted in a sale. Each sale averaged 71 dollars in revenue. If iProspect can increase visitors from 13 percent to 20, revenue would increase. The average sale would be 80 dollars. Each click would have a value of 3.20 dollars in revenue. The Return on Investment, by using iProspect, would be 680 percent. It would behoove Adidas to use iProspect to increase their online presence.
Metrics and data are vital in a connected internet society. How people shop has changed. It is as important to have a strong web presence as well as a physical store. Companies like iProspect are there to capitalize on the internet frontier.