Response to The Persuaders

The Persuaders is an episode of PBS’ Frontline which focuses on how marketing firms found new and effective ways to advertise among the advertising clutter in society. Marketers face the dilemma that people are unaffected by advertising. Ads are everywhere and people no longer pay attention. This “immunity” forces advertisement firms to find unique ways to promote their products. The first part of the Frontline episode follows Song, a subdivision of Delta Airline, in their attempt to market themselves. Frontline ...

Investing in the Chocolate Market

Summary As with any other consumable, the price of chocolate is driven by supply and demand. According to a market business report by Son Nguyen & Nickie Coker, “The masses, enthralled with better-quality treats, have become accustomed to spending an extra $2 or $3 every day on luxury options (Nguyen).” Chocolate is the second dominating specialty product that is wanted and consumed daily, next to coffee. Background Chocolate is a loved product worldwide. It is a 500-year-old sixty-billion-dollar industry, ...

Chocolate Demographics by Region

BA-223-0-10288 Market Chosen: Chocolate Segmentation Model: Demographics by Region Chocolate is an 83 billion industry worldwide (“Who Consumes the Most Chocolate?” 2012). Segments Europe: 49.32% = 40.94 Billion North America: 24.22% = 20.10 Billion Asia and Oceania: 14.49% = 12.03 Billion South America: 8.68% = 7.20 Billion Africa:  3.28% = 2.72 Billion Reasoning Chocolate is the most popular where it is the rarest and the country with the most ...

Summary of “If a Story Is Viral, Truth May Be Taking a Beating”

http://www.nytimes.com/2013/12/10/business/media/if-a-story-is-viral-truth-may-be-taking-a-beating.html by Illya King This is a summary of the article “If a Story Is Viral, Truth May Be Taking a Beating” by Ravi Somaiya and Leslie Kafugman of the New York Times. In the article, the writers are discussing three viral news stories that were revealed to be hoaxes. The hoax stories were reported as factual on several news sites before a retraction was published. When the news sites apologized for the errors, there was ...

Response to “Stop Saying ‘I Feel Like'”

Response essay to-  https://www.nytimes.com/2016/05/01/opinion/sunday/stop-saying-i-feel-like.html The essay we were given to read was “Stop Saying ‘I Feel Like It’ by Molly Worthen of the New York Times. The essay was about the phrase “I Feel Like” and the non-verbal meaning behind the phrase. The author discusses the brief linguistic history as well as why people use it. It concludes is that “I Feel Like” is a non-logical and lazy way of absolving ones’ self of the consequences ...

In support of high calories in homeless handouts

Note- I wrote this blog in January of 2012. All links and references may not be relevant. ost cities are instituting Anti-Sit laws which prohibit people to sit on sidewalks and streets. Anti sit laws are design to prohibit individuals from obstructing commerce. In a report by NationalHomeless.org, the study found 30 percent of the major cities in the United States have criminalized sitting or lying on the sidewalk (http://www.nationalhomeless.org/publications/crimreport/crimreport_2009.pdf). Homeless people have very little places to ...

The different groups of homelessness outside of economic hardships

Note 1- I wrote this college essay in December of 2011. All links and references may not be relevant. Note 2- (I had misplace my original copy of my research project. Page numbers are not included in citation). A lot of people attribute homelessness to the current economic hardships. A majority of people and families are homeless because of the decline of the job market. Homelessness is a sad reality in our current society. There are resources out there that can ...

The fight for income inequality on the battlefield of retail

Note- I wrote this college essay in June of 2011. All links and references may not be relevant. Peterson’s is a local 24-hour convenience store chain in Portland, Oregon. 27 years ago, Doug Peterson opened a News-stand/Tobacco store at the height of the MAX Light Rail construction. Since 1984, Peterson’s has expanded its goods to include postcards, snack foods and adult magazines. Peterson’s also has two other locations, on 5th avenue and Morrison (also on the MAX Line). Peterson’s remains ...

Minimum Wages contribute to an unhealthy America

Note- I wrote this college essay in June of 2011. All links and references may not be relevant. In English class my teacher, Ms. Sullivan, wanted us to do a paper that compared a minimum wage to a living wage. Obviously, the teacher wanted us to learn the importance of a living wage and the social benefits, but I had no idea how I would approach this paper. Stumped, I decided to go visit Burgerville, a locally owned fast food ...

Thoughts on Class Warfare

Note- I wrote this college essay in June of 2011. All links and references may not be relevant. The essay I recently read was titled “Class Warfare, the Final Chapter” by Michael Pirsch. The paper proposed the idea that the ability to rise up within the social ranks. The article goes into detail about the elimination of Social Security and the elimination of Democracy by the elite. Mr. Pirsch presents his case of the downfall of Democracy through media as ...