Response to The Persuaders

The Persuaders is an episode of PBS’ Frontline which focuses on how marketing firms found new and effective ways to advertise among the advertising clutter in society. Marketers face the dilemma that people are unaffected by advertising. Ads are everywhere and people no longer pay attention. This “immunity” forces advertisement firms to find unique ways to promote their products. The first part of the Frontline episode follows Song, a subdivision of Delta Airline, in their attempt to market themselves. Frontline ...