Investing in the Chocolate Market

Summary As with any other consumable, the price of chocolate is driven by supply and demand. According to a market business report by Son Nguyen & Nickie Coker, “The masses, enthralled with better-quality treats, have become accustomed to spending an extra $2 or $3 every day on luxury options (Nguyen).” Chocolate is the second dominating specialty product that is wanted and consumed daily, next to coffee. Background Chocolate is a loved product worldwide. It is a 500-year-old sixty-billion-dollar industry, ...

Chocolate Demographics by Region

BA-223-0-10288 Market Chosen: Chocolate Segmentation Model: Demographics by Region Chocolate is an 83 billion industry worldwide (“Who Consumes the Most Chocolate?” 2012). Segments Europe: 49.32% = 40.94 Billion North America: 24.22% = 20.10 Billion Asia and Oceania: 14.49% = 12.03 Billion South America: 8.68% = 7.20 Billion Africa:  3.28% = 2.72 Billion Reasoning Chocolate is the most popular where it is the rarest and the country with the most ...